Every site should do exactly one thing
The first question we ask is not what you want it to look like. It is what a visitor has to do.
Meridian · · 4 min read
"I want a professional site" cannot be judged, which means it cannot be delivered and it cannot be argued about usefully either. "I want people to book a table" can be judged by anybody. Every archetype in the library names its one measurable action, and the layout follows from that sentence rather than from taste.